Alicia Keys is done covering up.

“Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing,” she said. 

In a world of contouring, filters and extreme plastic surgery Alicia has decided to go in the opposite direction. I applaud her for uncovering in an industry where often times looks seem to be equally weighted to talent, especially for female artists.

Is it just a marketing move for her new album? I hope not, but I have to say it makes her stand apart from the army of pop star clones and that is refreshing. It makes me want to share her music with my 12 year old daughter and show her that someone with exceptional talent such as Keys is 1,000,000x more compelling and aspirational than many others in this Kardashian obsessed world.

Alicia explained that this movement was ignited by "a totally raw and honest photoshoot for her new album" with photographer Paola Kudacki.

Keys, arrived on-set from the gym with no makeup on and a sweatshirt — a look she called  a “quick run-to-the-shoot-so-I-can-get-ready look” — ended up staying in that exact look for the shoot. 

“I swear it is the strongest, most empowered, most free, and most honestly beautiful that I have ever felt,” she said of the experience in an essay she wrote on the website Lenny.

Personally I also feel empowered the more stripped down I am. Outside laying on the beach, sun on my skin, hair textured from a mixture of sand and salt water- that is when I feel most beautiful. But I also appreciate the art of makeup, using it as another means to express your creativity. I think it's a healthy balance of knowing that covering up isn't necessary. A woman should feel equally strong and powerful no matter what she chooses to adorn her exterior with. 

What are your thoughts on the #NoMakeup movement? 


You can see Alicia’s new video below: